While Black Friday may be the biggest shopping day of Thanksgiving weekend, about half of American shoppers are expected to visit Small Business on Saturday.
A LendingTree poll found that 49% planned to hit stores this Saturday and would spend an average of $ 305 each.
That compares to the $ 800 to $ 1,000 consumers are expected to shell out this season overall, according to Matt Schulz, chief credit analyst at LendingTree.
The survey found that 63% of consumers say the pandemic has boosted their loyalty to small businesses. Meanwhile, the same number – 63% – say they have seen a small business in their community shut down permanently due to the health crisis.
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Holiday shopping is expected to pick up this year from last year, according to the National Retail Federation. In a survey, the retail association found that 58.1 million people planned to shop on Saturdays from small businesses.
Still, most shoppers are expected to participate in Black Friday, with 108 million, while Cyber Monday is expected to attract 62.8 million, according to the NRF survey.
“It’s really important for people to step in and help their neighbor and help their local business survive because it really matters,” said Schulz.
“Even spending a little money there can really make a difference for these people,” he said.
These tips can help you support your local businesses:
- Shop for small businesses online. While most small business Saturday shoppers have to shop in person, you can also help small business owners by shopping online or at sites like Etsy.
- Buy gift cards. You can also offer purchases for local services using gift cards.
- Plan weekly take-out meals. Organizing a “Tuesday take out” or a “Thursday take out” can help your local restaurants. “Even a simple $ 25, $ 30 family meal order made over and over by a lot of people can make a difference,” Schulz said.
- Resist the temptation to go over budget. “As nice as it might sound to support a small business, you don’t have to spend too much to make it difficult for yourself,” said Schulz.