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This couple’s hand sanitizer business generated over $ 7 million in sales after Covid shut down its live events company overnight

You probably haven’t gone to a live concert in 2020.

The majority of festivals, fairs and sporting events have been canceled across the world in 2020 to help stop the spread of the coronavirus.

Alex and Kelsey Carroll’s company, Toss Up Events, has designed and operated unique experiences for fans at major sporting events across the country.

The cancellations filled their timeline one by one as stay-at-home orders were issued across the country.

The Carrolls therefore asked all of their employees to pack their equipment and return it to the company’s headquarters in Dallas. They didn’t know when business would be back.

Kelsey Carroll came up with the idea of ​​creating custom hand sanitizing stations that they could use when their live events business rebooted. The couple, who have two young children, created Stand Up Stations to capitalize on their new business idea.

In 11 days, they had a product ready to sell. They converted their roving employees into a remote sales force and started selling to whatever companies they could. In 2020, the company generated more than $ 7 million in sales.

Watch this video to learn more about how the couple built their business and to hear their top tips for any potential entrepreneur.

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Disclosure: NBCUniversal and Comcast Ventures are investors in Tassels.

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