SEOUL, Nov. 30 (Reuters) – Samsung Electronics (005930.KS) on Tuesday unveiled new automotive chips targeting demand for advanced chips in cars, including a surge in Volkswagen’s infotainment system (VOWG_p.DE) developed by LG Electronics (066570.KS).
Demand is increasing for “high-tech” automotive chips capable of handling more consumption of entertainment and electrical components in cars, Samsung said in a statement, saying it plans to actively respond to the growing demand.
The chips, developed by System LSI, Samsung’s logic chip design company, include a chip that enables 5G-based telecommunications to download high-definition video content in transit, and a power management chip for a stable power supply.
A third chip, an infotainment processor that can control up to four screens and 12 cameras at a time, has been fitted into Volkswagen’s high-performance computer called In Car Application Server (ICAS) 3.1, developed by the company from automotive components from LG Electronics, Samsung said. .
Samsung and rival LG Electronics have both targeted the expanding global electric vehicle market and the rapid electrification of cars as opportunities to sell more high-tech chips and sophisticated components, analysts said.
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