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GM to modernize heated seat function on newly sold vehicles in mid-2022

The new GM logo is seen on the facade of the General Motors headquarters in Detroit, Michigan, U.S., March 16, 2021. REUTERS/Rebecca Cook

DETROIT, Nov. 19 (Reuters) – General Motors Co (GM.N) said on Friday that vehicles sold without heated and ventilated seats due to the global semiconductor shortage will be eligible, likely from mid-2022, for a modernization that activates these functionalities.

The No.1 U.S. automaker has said it will cover the cost of retrofitting new vehicles built without the necessary chips for heated and ventilated seats. He expects the chips to be available for renovations at the end of the second quarter of 2022, but the timeline could improve if chip supply improves.

The global chip shortage over the past year has forced GM and other automakers to scale back vehicle production or, in some cases, build vehicles without certain features in an effort to conserve chip supplies. GM and others have focused on protecting the production of their most profitable vehicles during the shortage.

Friday’s action came a week after the Detroit-based company told U.S. dealers it was temporarily phasing out heated and ventilated seat functions on some models due to chip shortages.

GM told dealers in a memo obtained by Automotive News that it would cut vehicles lacking heated or ventilated seats by $ 50, instead of $ 500 as it originally announced. The heated steering wheels cannot be retrofitted, the memo said, so vehicles without the feature will still get a $ 150 rebate, Automotive News reported.

GM said other features that had been temporarily removed from some vehicles due to the chip crisis, but have since been reinstated, included digital air conditioning temperature displays, side blind zone alert and Super Cruise driver assistance technology.

Our Standards: Thomson Reuters Trust Principles.

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