Guiding your life’s biggest financial moments

Personal Finance

From music to merchandise

How was your life as an artist before the pandemic? I discovered my love for songwriting and recording in college. And my school’s variety shows were what got me started acting too. Since college, I’ve been going back and forth between recording music and performing and curating. I started my own shows, called “The Kickbacks”, mostly in DC. I was also paid to stream music, on platforms like Apple Music and Spotify. But that’s not really where artists’ money comes from, unless you watch millions upon millions of streams. It’s the performances and the merch that help an artist financially.

How are the sons of good news born? We couldn’t do live shows anymore. I got into the Good News Threads thing with co-founder, Alyssa. Her sisters are super artistic, and in my forties they made me make a million and one arts and crafts. One of them was to dye and bleach shirts. Then we started selling them, and eventually buying from thrift stores and selling some more. There are some newer ones, but a lot of them are nicer vintage stuff that we saved. I had never bleached or dyed a T-shirt before. It is therefore indeed a joint venture.

Which items sell the best? What sells best has changed with the seasons. Good News Threads started out with just T-shirts. But recently, as the weather got colder, we started making more long sleeve shirts, sweatshirts and sweatpants. And we also have tote bags.

How much do you charge for your t-shirts? The average base price for a shirt is around $ 30. At first we didn’t really care about the costs because we got the shirts for free; they came out of my closet or they were given by a neighbor. But eventually we started to keep track, and I think we made a profit. Being familiar with social media along with my music has definitely helped promote the business.

Who buys your merchandise? Everyone who supported my music supported Good News Threads. They either bought a T-shirt or followed or reposted. Some even had their picture taken in the shirts for us. And I’ve noticed that even with clients that I don’t know, I can usually place them from a living room or something like that. They definitely support Good News Threads.

Where do you see the business going? So far, we’ve created three pop-up stores and we’re planning more. The first time we did a pop-up, it was hosted by another local brand in the area, and the turnout was very good. We weren’t really expecting to do much, maybe sell five tees. But just after a break, someone walked up to us and bought two tees, and from there it was a roll. But I would love to see Good News Threads go so far as to have our own storefront. We could have a place where you sell your clothes up front and make it a hub for the artists.

What’s the next step in your music career? I was making fewer recordings before the pandemic because I was so immersing myself in shows and throwing shows for other artists. But I still push my past projects, and I still write. And I started recording again. I started to learn how to register. I bought $ 800 of studio equipment for around $ 200, set it up in my basement, and started playing with it. And so I slowly but surely return to the music.

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