Guiding your life’s biggest financial moments

Unlike many of the hottest tech names today, like Netflix or Pandora Media, Apple has been around for decades. Apple became a publicly traded stock in 1980, at a time when rotary phones were still in many homes and the notion of the smartphone was science fiction.

So there were lots of opportunities to buy – and get rich.

If you invested in the launch of the Macintosh …

Dated: January 24, 1984

Your investment of $ 10,000 would be: $ 3.8 million

When the Apple Macintosh was released in 1984, it changed the way consumers viewed personal computers. The boxy Mac made computing more accessible to the general public, and gave birth to the computer mouse and a more graphical interface. Perhaps more importantly, the Macintosh has propelled Apple into the mainstream.

This may not have been the immediate reaction of the stock. In a year and a half after the launch of the first Mac, the stock has actually dropped by about 40%.

However, if you had had the foresight to hang in there, your initial investment in Apple in January 1984 would have yielded 37,785% over the past 34 years, worth $ 3.8 million today.

If you invested in the return of Steve Jobs …

Dated: September 16, 1997

Your investment of $ 10,000 would be: $ 2.5 million

With all of Apple’s success, it’s easy to forget how terrible this was in the decade since Steve Jobs was demoted and resigned from the company in the mid-years. 1980. From September 1987 to September 1997, Apple stock lost more than 60% of its value. By comparison, rival Microsoft has seen its shares climb 3,500% during that same 10-year period.

What happened in September 1997 to stem the bleeding? Steve Jobs has returned to take on the role of interim CEO, replacing Gil Amelio and bringing innovation and creativity back to the Cupertino-based company. While Steve Jobs would keep the provisional tag until 2000, he became the de facto leader, righting the ship and developing the iPod, starting the ascent that led to Apple’s current value.

If you had bought the day he returned as interim CEO, you would have made a gain of 24,837%. Not bad, since that $ 10,000 investment would make you a multimillionaire in less than 20 years, with a current value of $ 2.5 million.

If you invested when the first iPhone was released …

Dated: June 29, 2007

Your investment of $ 10,000 would be: $ 114,260

Apple started the smartphone war with the launch of the iPhone more than a decade ago, which catapulted the company into one of the most innovative in the world.

Of course, you didn’t see an immediate jump in Apple stocks at the time, as the market had already assessed the iPhone’s short-term potential before launch. In addition, the market was on the verge of falling into the bear market of 2007-2009, linked to the global financial panic.

But if you had stayed the course, you would have gained 1,044% on Apple stock since that launch date.

If you invested when Tim Cook became CEO …

Dated: August 24, 2011

Your investment of $ 10,000 would be: $ 36,944

When Tim Cook took over as CEO in 2011, replacing ailing Steve Jobs, many questioned how well Apple could continue to operate in a post-Jobs world. Biggest worry: Cook wouldn’t be the driving force behind innovation that Jobs was, and Apple could lose its stature in the increasingly competitive tech landscape.

While Apple missed out on some real breakthrough innovations under Cook – new products like the Apple Watch, AirPods, and HomePods have been a mixed bag – it has certainly been a hit with investors.

During his seven-year tenure as CEO, Cook helped propel Apple stocks up 269%, turning $ 10,000 into $ 36,944.

If you invested when Warren Buffett started buying …

Dated: May 16, 2016

Your investment of $ 10,000 would be: $ 21,333

The world’s most famous investor isn’t a big buyer of tech stocks. In fact, he admitted to having made a mistake by not purchasing Google and shares in the past. Meanwhile, he admitted to making a mistake in IBM’s analysis, in which he recently had a significant stake.

Yet when Warren Buffett sees a good deal, he will jump in with enthusiasm. Buffett’s investment firm Berkshire Hathaway has publicly said it took its first bite of Apple on May 16, 2016, when the stock was around $ 92.

Berkshire bought more than $ 10,000 from Apple. But if you had followed Buffett’s lead, your investment would have more than doubled in just two years, with a return of 113%.

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